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Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Contact centre league table 2008

24 Nov 2008 | by Staff

Our annual contact centre league table ranks the top outsourced agencies by their turnover. It may not indicate which agencies are the best at customer service, but it certainly demonstrates which are the most successful.

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.

Direct marketing leagues tables show industry convergence

01 Apr 2008 | by Richard Abbott

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

Marketing League Table: Direct marketing leagues

19 Dec 2007

Direct mail is unlikely to shed its 'junk' tag anytime soon. The fact that 21% of mailings are immediately discarded, unopened, by the recipient illustrates that the industry must clean up its act. However, as more agencies look to alternative channels, principally digital, to communicate effectively...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

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