Table test
20 Oct 2008 | by Table test
Table test
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Multi-platform era signals a new television age
25 Nov 2008 | by Fiona Ramsay
LONDON - What lies ahead for broadcasters and advertisers in a multi-platform era.
Toyota sponsors ITV1's mystery drama strand
22 Apr 2008 | by Alison Donnelly
LONDON - Toyota Auris is to sponsor ITV1's mystery drama shows covering peak and daytime viewing.
Marketing League Table: Media leagues
19 Dec 2007
As the proliferation of media continues, the challenge for agencies is to identify the right mix of channels that will effectively hit the target audience. Fresh understanding of how people consume media is illustrating just how big a role digital now plays, leaving agencies scrambling to develop tools...
Marketing League Table: Customer publishing leagues
19 Dec 2007
The past year has been one of growing momentum for the customer publishing industry following a slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering the market for the first time, publishing agencies have been building on the success of recent years. The...
Marketing League Table: Digital leagues
19 Dec 2007
This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...
Marketing League Table: Field marketing leagues
19 Dec 2007
Field marketing remains a discipline split between experiential agencies and 'traditional' ones that supply staff for merchandising and audit activity. The former reported impressive growth figures, though their traditional counterparts continue to dominate the top of the table. Price continues to be...
Marketing League Tables: Digital - Digital leagues
24 Oct 2007 | by David Murphy
Digital has recorded huge growth this year as agencies reap the rewards of the medium's elevated status.
Marketing League Table: Customer publishing leagues
19 Sep 2007 | by David Tiltman and Amanda Nottage
A new mag for every day of the year - customer publishing is in great shape.
Customer Publishing league tables
18 Sep 2007 | by David Tiltman
LONDON - Marketing magazine publishes its annual league table of customer publishing agencies.
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