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Brand experiences can provide an entertaining distraction but they are limited in the number of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass audience.
Experiential marketing is all about people so if your brand ambassadors are not up for it, the campaign will fall flat. We asked the experts how they find the best team for the job.
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
We asked the marketing team at Marston's Inns and Taverns what it's like to work there
Brands may spend billions on high-profile, big-budget TV ad campaigns, but the biggest battle is in-store, writes Nicola Clark
LONDON - General Mills' UK marketing director is developing marketing bravery and a global approach at the firm.
We asked the marketing team at Costa Coffee what it's like to work there
LONDON - The beleaguered on-trade is grappling with legislation and consumer cutbacks.
LONDON - Marketing asked P&G’s marketing team what it's like to work there
