Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
LONDON - Given the recession has sparked a flurry of expensive and drawn-out agency reviews, Suzy Bashford que stions whether the moment has come to call time on the traditional pitch.
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Is procurement killing marketing creativity?
05 May 2010 | by Suzy Bashford
Those who deride this business function have overlooked its ability to motivate agencies to produce even better work, writes Suzy Bashford.
Selling with the enemy
20 Apr 2010 | by John Reynolds
LONDON - Brands that come up with strong advertising run the risk that rivals will benefit.
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