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Digital Report: Keep your affiliates onside

28 Apr 2010 | by Andrew McCormick

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.

Avoiding a red card

27 Apr 2010 | by Joe Thomas

LONDON - Unofficial brands should take care when running football-based pushes this summer.

Best supporting role

14 Apr 2010 | by Noelle McElhatton

LONDON - Hilton's Andrew Flack talks about making the most of the hotel chain's film part.

British Airways' pre-emptive strike

30 Mar 2010 | by Sara Kimberley

LONDON - BA's social-media response to industrial action offers a model for other brands.

Profile: Time well spent

30 Mar 2010 | by Alex Brownsell

LONDON - Mark Fells, UK and Ireland marketing director for Lastminute.com, has brought in some long-term thinking.

Keeping Virgin firmly on track

10 Feb 2010 | by Alex Brownsell

Sarah Copley, sales and marketing director at Virgin Trains, is focused on getting us off the roads and on the rails. Interview by Alex Brownsell.

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

The Marketing Profile: Paul Dickinson of Virgin Atlantic

11 Nov 2008 | by Alex Brownsell

There may not be a lot to smile about in the travel industry at the moment, but even among the wave of bankruptcies and bad PR, not to mention the lost luggage, a few brands have profited. Of course, no one was more pleased by the Heathrow Terminal 5 debacle, which seemed to sum up this industry malaise,...

Marketing job opportunities hit by falling economic confidence

04 Nov 2008 | by Alex Brownsell

LONDON - The downturn is creating recruitment challenges in several key sectors.

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