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Brand Health Check: French Connection

31 Mar 2010 | by Jeremy Lee

LONDON - The retailer is still struggling to see off fast-fashion and supermarket competition.

Levi's crafts its image

23 Mar 2010 | by Joe Thomas

LONDON - The clothing brand has put a modern spin on its heritage by focusing on craftwork.

Swatch

10 Mar 2010 | by Jeremy Lee

LONDON - The Swiss watchmaker has been hit by a sharp decline in sales for its luxury brands.

The Work

08 Feb 2010

From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?

Bauer makes a late entry to discount designer fashion site

14 Oct 2008 | by Alison Donnelly

LONDON - Bauer Media may find it hard to profit from its discount designer fashion site. The publisher's decision to launch into the e-tail sector with Cocosa.com has been described as too little, too late by industry experts.

Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

LONDON - Toiling at an office desk long after everyone else has gone won't necessarily push someone to the front of the queue for that big promotion. Marketers wanting to get ahead are taking a leaf out of the 'brand Beckham' guide to advancement by using their marketing skills not only to make their...

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

LONDON - The days of brands adopting secretive working practices could be numbered - companies that have previously hushed up what goes on behind closed doors are finding that consumers' demand for information needs servicing, and are opening up accordingly.

Study: How to defend marketing to the board

07 Oct 2008 | by Nicola Clark

LONDON - Marketing budgets are often first for the chop in a recession, but exclusive research based on interviews with 217 senior executives gives tips on how marketing can prove its worth in the boardroom.

Fringe meetings on marketing issues at the Labour Party Conference

30 Sep 2008 | by Gemma Charles

LONDON - The Labour Party Conference spawned a host of marketing-related events.

What marketers really need to know about the credit crunch

30 Sep 2008 | by Nicola Clark

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and what marketers can do to respond.

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