Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
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Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving.
Creativity in numbers
27 Apr 2010 | by David Tiltman
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
Every so often, a product revolutionises its category through innovative packaging. Marketers should therefore avoid an overemphasis on cost-cutting
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
Brand experiences can provide an entertaining distraction but they are limited in the number of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass audience.
The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?
PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
Choosing the right brand ambassador
09 Dec 2008 | by Alex Brownsell
LONDON - Brands must beware the potential pitfalls of big-name character ambassadors.
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