Brand Health Check: Cosmopolitan
17 Mar 2010 | by Nicola Clark
LONDON - Sexier weeklies and up-to-the-minute websites and blogs have taken their toll, writes Nicola Clark.
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Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
Change we can believe in?
16 Mar 2010 | by Gemma Charles
LONDON - The election result may not be a foregone conclusion but the prospect of a Tory government remains strong enough for marketers to ask what this would mean for them.
Under the lens
16 Mar 2010 | by Alex Brownsell
LONDON - Opening up a brand to TV documentary-makers is risky but can boost its profile.
Don't be a code breaker
16 Mar 2010 | by Gemma Charles
LONDON - The latest set of advertising rules have far-reaching implications for marketers.
Microsoft, the underdog
16 Mar 2010 | by Andy McCormick
LONDON - The software giant wants to position itself as a challenger brand online, writes Andrew McCormick.
Swatch
10 Mar 2010 | by Jeremy Lee
LONDON - The Swiss watchmaker has been hit by a sharp decline in sales for its luxury brands.
Beyond digital
01 Mar 2010 | by Kunal Dutta
Is digital as we know it dead as the discipline is swallowed up into the mass marketing mix?
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
Brand experiences can provide an entertaining distraction but they are limited in the number of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass audience.
Special report: Experiential - The personal touch
17 Feb 2010 | by Richard Abbott
Experiential marketing is all about people so if your brand ambassadors are not up for it, the campaign will fall flat. We asked the experts how they find the best team for the job.
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Samsung
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