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Welcome to the 2009 List Report, barometer of the direct marketing data sector, brought to you in association with Marketing Direct, the DM sibling of Marketing.
LONDON - A septet of contact centre professionals give their advice on how to get the best out of outsourcing and reveal how their companies manage to act as direct extensions of a client's brand
LONDON - As the recession continues to bite, getting consumers to sample brands is top of the agenda, but is the focus on experiential overcomplicating the market ?
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
LONDON - Tom Hings, director of brand marketing at Royal Mail, carries the stern look of a man who has just entered marketing's equivalent of the last-chance saloon.
LONDON - Almost 80% of the adult UK population belong to a loyalty scheme of some sort, from AirMiles to the ubiquitous Tesco Clubcard. However, the cost of creating and running a major loyalty scheme puts many marketers off doing so and, with the economic downturn never far from the headlines, it remains...
Advertising agencies have traditionally had the strongest claim to the lead spot on clients' rosters, but direct marketing is becoming less inclined to take a back seat, writes Robert Gray.
A simplistic approach doesn't cut it any more. As consumers' media consumption habits change, marketers must invest in a multichannel approach to engaging with them in order to ensure their brand's survival.
Sales attributed to direct marketing activity total £107bn each year, according to the Direct Marketing Association (DMA).
LONDON - Consumer protection law is on the brink of a radical and wide-ranging transition. Marketing law experts Nick Johnson and Stephen Groom from Osborne Clarke assess the critical changes and what they mean for marketing campaigns.
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