28 Nov 1996
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Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
International media evaluators took the first step towards setting common minimum industry standards last weekend.
Bill Overton, Daytime editor, Talk Radio
Bitter rivals British Airways and Virgin are to become partners for the first time in a new travel service set to launch on Virgin Radio.
Talk Radio has unveiled the next phase of its poster campaign through Walsh Trott Chick Smith. The Advertising Standards Authority received 15 complaints about the previous Alan Shearer poster. The new ads show two sides of debates on euthanasia, Gerry Adams, and education. The posters will use electronic...
Richard Branson, who has already launched his brand into airlines, radio stations and cola, is now hoping Virgin can turn the Internet into a consumer-friendly medium.
By invitation only
Liberty Radio is to launch its replacement for the ill-fated women s station Viva on November 29, with a line-up of high-profile presenters and a pounds 2m advertising campaign. But it will face an uphill struggle persuading advertisers to sign-up after Viva s failure since its launch last July.
In Scotland, the only market where The Observer outsells The Sunday Telegraph, The Sunday Telegraph is trying to reverse the trend by slashing its price by 55p to 25p.