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The feud between ITV sales house Laser and CIA Medianetwork, which put the media buying industry under the microscope, has ended after the agency s unconditional offer of up to pounds 1.8m in outstanding advertising revenue was accepted.
The BBC and Channel 5 have joined forces in a ground breaking deal combining their buying power to acquire a package of blockbuster films from Twentieth Century-Fox worth more than pounds 26m.
Coca-Cola, one of the world s biggest spending advertisers, is planning to use data compiled during its sponsorship of Euro 96 to launch its largest ever direct marketing campaign in the UK.
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
Carlton s acquisition of West Country Television for pounds 85m has cast doubts over TSMS continuing to act as the sales house for the broadcasting franchise.
Being bottom of the Premier League doesn t harm the marketing power of soccer clubs, according to a Marketing survey, which found Blackburn Rovers in the lead when responding to fans requests for information.
Matthew Gloag & Son is to put its Famous Grouse Finest Scotch Whisky on TV for the first time next week, as it tries to make the spirit more accessible and halt a market-wide decline in sales.
Whitbread is working on selling a piece of old Blighty overseas as it tries to export the English pub.
Faced with competing against the likes of Nike, sports shoe company Converse has turned to youth to oversee the biggest pan-European marketing push in its 88-year history.
