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LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch of the Year survey by TNS asking 1,000 people which ads they remember, we have asked Vox Pops International, the video research company, to stop people in the street and ask them which adverts they remember...
LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable.
LONDON - The Advertising Standards Authority is investigating a TV commercial for hair styling products brand GHD after receiving 16 complaints that the ad 'is offensive and denigrating to the Christian faith'.
LONDON - The Engine Group, the privately-owned marketing services group, is acquiring the brand activation specialist Liquid Communications, which it will merge with Woo.
Unilever has appointed Lowe to handle the global advertising for its Signal toothpaste brand. The business moves from Bartle Bogle Hegarty in the UK.
Schwarzkopf, the Henkel-owned haircare brand, is partnering with Facebook to launch a branded group on the social network to generate interest in its Live Colour XXL products.
LONDON - Tim Seager, the acting managing of Scottish & Newcastle (S&N), is leaving the UK business to head up the brewer's Brasseries Kronenbourg.
LONDON - A group of leading food and soft drink companies have announced a common commitment to change the way they advertise to children on TV, print and the web across Europe.
