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LONDON - LG Electronics has kick-started its Christmas marketing campaign with a global research project to find out what consumers really want for Christmas.
LONDON - Marketing has launched a Virtual Fair, offering marketers the chance to learn about the latest consumer-engagement techniques through video interviews with industry experts.
NEW YORK - The Nielsen Company, best known for its TV audience measurement services, has made a strategic investment in NeuroFocus, which specializes in applying brainwave research to advertising, programming and messaging.
