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'Water footprints' rise up the marketing agenda

27 Aug 2008 | by Miranda Fitgerald

LONDON - Water footprints are likely to be the next big thing on the green agenda, according to environmental marketers.

Energy brands ramp up spend amid price hikes

27 Aug 2008 | by Alex Brownsell

LONDON - Marketing spend in the energy sector has swelled by more than 25% this year, coinciding with unprecedented increases in the price of fuel to consumers.

Brands target Olympic 'heroes' parade

27 Aug 2008 | by Ed Kemp

LONDON - Olympic sponsors will scramble for consumers' attention at a 'heroes' parade for Team GB that promises to be the biggest celebration of British sport ever seen.

Supermarkets extend battle to mobile offers

27 Aug 2008 | by Alison Donnelly

LONDON - The supermarket price war has spilled over into the mobile phone market as Asda and Tesco trade claims and counter-claims about the price of calls and texts for their pay-as-you-go (PAYG) customers.

'Boutique bank' venture hunts backers

27 Aug 2008 | by Alex Brownsell

LONDON - A consortium headed by Anthony Thomson, chief executive of The Financial Services Forum, is to launch a chain of 'boutique' high-street banks called Metro Bank.

Twinings sets up ad roster

27 Aug 2008 | by Staff

LONDON - Twinings has appointed a roster of three agencies to handle its £4m advertising business across its Twinings, Options and Ovaltine brands.

Grocery lines put spend into design

27 Aug 2008 | by Jemima Bokaie

LONDON - Top UK grocery brands are increasing investment in packaging design as the slowdown in consumer spending bolsters the importance of point-of-purchase activity.

Disney plots direct push for Baby Einstein

27 Aug 2008 | by Ed Kemp

LONDON - Disney is launching a year-long integrated on- and offline campaign promoting its Baby Einstein range of educational toys, books, DVDs and CDs.

The week in marketing

27 Aug 2008 | by Staff

LONDON - Marketing's roundup of the news for the week ending 27 August 2008

Media: Web gaming firm awards media job

27 Aug 2008 | by Ed Kemp

Online gaming firm Sportingbet has handed its £10m pan-European media planning account to MediaCom.

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