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Starcom awarded Green & Black's media account

29 Sep 2006 | by by Craig Smith

LONDON - Green & Black's has appointed Starcom to its media planning and buying business as the upmarket chocolate brand grows in scale and internationally under parent Cadbury.

Lynx to trial formats in overhaul of range

27 Sep 2006 | by by Melanie Godsell

LONDON - Unilever is poised to relaunch its Lynx brand as it seeks to take a greater share of the male toiletries market.

New Tree set to exchange competitor bars for own

27 Sep 2006 | by by Joanna Bowery

LONDON - Luxury Belgian chocolate firm New Tree is launching a 'chocolate amnesty' sampling campaign to encourage consumers to upgrade from everyday chocolate bars to its premium offering.

BlackBerry seeks to entice youth market

27 Sep 2006 | by Ed Kemp

LONDON - Wireless-email communications brand BlackBerry is planning a range of direct marketing activities and experiential events to promote its brand beyond its core middle-management audience to a younger market.

Coke Zero cannibalises regular and Diet variants

27 Sep 2006 | by Nicola Clark

Coca-Cola has gained negligible incremental revenue from its £10m investment in Coke Zero's launch this summer.

BBC One puts heritage to fore with modern 'globe'

27 Sep 2006 | by Jeremy Lee

BBC One has subtly reintroduced the iconic globe shape to its idents, in a move intended to protect it in the multichannel environment.

85% of financial mail is opened

27 Sep 2006 | by Bill Britt

Consumers put only 15% of direct mail from financial services firms into the bin without opening it, contrary to popular belief.

Lloyds TSB hands group reins to ex-Lowe chief

27 Sep 2006 | by Joanna Bowery

Lloyds TSB has appointed former Lowe Group Asia-Pacific chairman and chief executive Nigel Gilbert as group marketing director for Lloyds TSB and UK retail banking.

NatMags switches £8m media buying to Rocket

27 Sep 2006 | by Melanie Godsell

The National Magazine Company has consolidated its £8m media-buying account in Rocket to cut costs, ending a seven-year relationship with Initiative.

Mint to offer bill payment by SMS

27 Sep 2006

Mint has launched the first service in the UK to allow customers to pay their credit-card bills by text message.

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