Ford chief quits for Renault role
19 Dec 1998 | by LUCY BARRETT
Ford s most senior European marketer, Philippe Mellier, has resigned to join Renault after less than a year in the job.
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Pru picks WWAV for pooled pounds 23m direct mail task
19 Dec 1998 | by IAN DARBY
Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products.
Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm.
Sky ad drive to put emphasis on channel brands
19 Dec 1998 | by ANNE-MARIE CRAWFORD
BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned channel brands, such as Sky Sports.
Conran serves up a customer loyalty scheme
19 Dec 1998 | by DANNY ROGERS
Terence Conran s famous restaurant portfolio is to introduce a loyalty card, amid fears that diners may tighten their belts in a recession.
STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Shell unveils new ’green’ petrol
19 Dec 1998 | by NEILL DENNY
Shell is testing its first branded petrol since the disastrous launch of a petrol that caused engine damage 12 years ago.
Postal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
Saatchis’ Lycra push
19 Dec 1998 | by STEVE BELL
Textiles giant DuPont has appointed Saatchi & Saatchi to stretch the appeal of its Lycra brand into new sectors.
Tesco closes booths
19 Dec 1998 | by STEVE BELL
Tesco Personal Finance has scotched plans to extend the trial of its state of the art in-store video conference booth because it has flopped with shoppers.
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