Marketing Moments 2012: Obama secures historic second term
06 Dec 2012 | by Nicola Kemp
It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office
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The fastest-spreading viral video of all time gave marketers a taste of the power of social video
It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office
Hong Kong based airline Cathay Pacific has launched an iPad-friendly version of its CX Mobile app, in conjunction with the Hong Kong release of the iPad device.
Spongebob SquarePants now lives in a pineapple under the screen of your iPhone.
Today's launch of the iPad is not only an important day for computing giant Apple, it's a massive opportunity for publishers and brands to ride the wave of hype created by the latest must-have gadget.
LONDON - Technology company Canon Europe is rolling out a fresh brand strategy with the aim of maintaining a more consistent tone of voice across all its communications.
Samsung has signed a deal with BAA to sponsor charging units for mobile phones and laptops at Heathrow Airport.
Those calling for a currency for online media are overlooking one important point: it's already here.
LONDON - Yell has insisted that chief marketing officer Helen Stevenson's role is to remain in place despite a round of redundancies affecting colleagues including head of marketing communications John Hayward.
LONDON - LG Electronics is sponsoring London's 2008 New Year's Eve fireworks display to be aired on BBC One.