Mirror Group hires Arena BLM
08 Dec 2009
Mirror Group has hired Arena BLM as its media buying agency. The firm was chosen following a three-way pitch and will take on the work in the New Year.
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Appointment at Virgin Media
08 Dec 2009
Virgin Media has appointed Aleks Habdank to the newly created role of director of on-demand television services. Habdank will take over responsibility for the commercial management of the service from January.
MyDish.co.uk joins Glam Media UK's food-and-drink channel
08 Dec 2009
MyDish.co.uk has joined online group Glam Media UK's food-and-drink channel. The site was set up by Carol Savage, who secured backing for it from Deborah Meaden when she appeared on BBC Two's Dragon's Den.
Fiat Punto Evo signs up as launch partner
08 Dec 2009
Fiat Punto Evo has signed up as the launch partner of MySpace Music, which went live last week. The deal will promote the UK launch of the Punto Evo next month with activity across the website.
IPA and Clearcast agreement will monitor representation
08 Dec 2009
Ethnic-minority representation in ad campaigns will be monitored in future following an agreement between the IPA and Clearcast, the body that authorises ads for broadcast.
Lurpak drafts brand guide
08 Dec 2009
Lurpak, the Arla-Foods-owned butter brand, has created a set of brand guidelines to ensure consistent communications.
Burton's hires design agency
08 Dec 2009
Burton's Foods has hired branding agency LFH to handle all its packaging design, following a competitive pitch.
Brand in the news: SodaStream
08 Dec 2009 | by Marcus Waley-Cohen, Co-founder, Firefly Tonics
Is there a place for SodaStream in the crowded carbonates market?
IOC unveils visual identity for 2014 Winter Olympics
08 Dec 2009
The International Olympic Committee (IOC) has unveiled a visual identity for the 2014 Winter Olympics, which will be held in Sochi, Russia. The Olympic logo, designed by branding agency Interbrand, is the first to carry a website address, Sochi.ru. It was unveiled by Jacques Rogge, president of the...
Ring Lightning launching a brand identity and pack design
08 Dec 2009
Ring Lightning, an energy-efficient lighting brand, is launching a brand identity and pack design. The company hired design consultancy Yin and Yang to create a structured 'family feel' for its full range, which is being rolled out in retail chain Focus DIY and independent DIY stores.
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