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Marketing Digital Leagues 2008

Despite a difficult climate, digital marketing continues to record impressive growth as other media struggle, and agencies with broad skill bases and good ideas look set to prosper. By Becky Charles

Biggest brands: Top 50 grocery brands by sales 2008

The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.

Biggest brands: Top 20 brand categories 2008

Health, environmental and budget concerns have all driven shifts in consumer spending patterns.

Biggest brands: Top 10 brands by product category 2008

Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.

Field marketing leagues tables 2008

LONDON - The need for activation in sponsorship and traditional field marketing led to the growth of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels of involvement.

Design: Design agency leagues - Marketing league table

Design agencies have an important and enduring part to play in the marketing mix, but proving the ROI they can offer is vital to the industry's continued success, writes Scott Billings.

Sponsorship agency leagues

LONDON - The worldwide controversy surrounding this year's Olympic Torch Relay to Beijing has somewhat overshadowed the longstanding positive perception of the Games, and the boost it received when London won the 2012 bid. But however unsavoury the images from the various legs of the Relay, including...

ASOS to revamp menswear title

LONDON - ASOS.com, the online fashion retailer, is to launch its redesigned menswear magazine later this month.

Direct marketing leagues tables show industry convergence

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

Top 100 online advertisers

LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.


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