Selling with the enemy
20 Apr 2010 | by John Reynolds
LONDON - Brands that come up with strong advertising run the risk that rivals will benefit.
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Contact Centre Leagues 2010
05 May 2010 | by Melanie May
Contact centres continue to be on the receiving end of bad press for failing to sort out customers' enquiries at the first time of asking. Melanie May investigates the ways outsourced centre providers are helping brands to prevent their customers from entering phone-based hell.
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
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