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It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising up 38% year on year to reach £2.8bn in 2007, according to the latest figures from the Internet Advertising Bureau (IAB). But the industry is not without its critics, who claim online investment must be...
LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.
LONDON - St Dunstan's is launching a direct marketing campaign to highlight the charity, which helps ex-Service people with serious sight problems regain their independence.
LONDON - The Salvation Army has appointed media agency Mike Colling & Co (MC&C) to handle its Christmas donor- and fundraising drive as it seeks to raise more than £2m.
LONDON - Stuck for the perfect Christmas gift? An intimate massager from Philips probably isn't the first idea that springs to mind.
LONDON - ITV will not have a sponsor for its Christmas showcase package this year, having secured bed retailer Dreams in 2007 following six years with indigestion remedy Rennie.
LONDON - YMCA England has launched a Christmas campaign to help fund emergency services for vulnerable homeless people.
LONDON - The cost of TV advertising has tumbled to levels last seen in 1994, according to ZenithOptimedia's UK Tele-vision Forecasts to 2012.
LONDON - ING Direct has appointed Geronimo to handle its £4m direct account.
