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LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having secured deals with automotive websites to join the platform and ad campaigns from several car manufacturers.
LONDON - British Midland (BMI) has confirmed the appointments of M&C Saatchi and Media Planning Group (MPG) to its £11m creative and media planning and buying accounts.
LONDON - Virgin Holidays is launching a direct campaign to promote its partnership with adventure breaks company Intrepid Travel.
British Airways has consolidated its global direct and loyalty marketing accounts into OgilvyOne, as part of a plan to bring cohesion to its global marketing strategy.
LONDON - Club Med, the French holiday company, is kicking off the latest phase in its drive to reposition as a luxury brand.
LONDON - Coffee Nation, the self-service coffee brand, has hired bd-ntwk to handle its first major UK direct campaign.
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
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