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LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
LONDON - Boots has shortlisted four agencies as part of the review process of its £45m media planning and buying account.
LONDON - Boots has kicked off a search for a marketing agency to bolster the CRM activity for its Advantage Card.
LONDON - Boots has kicked of a search for a marketing services agency to boost its CRM activity around its Advantage Card.
LONDON - Coffee Nation, the self-service coffee brand, has hired bd-ntwk to handle its first major UK direct campaign.
LONDON - Publicis Blueprint has axed the Blockbuster Preview magazine just five months after winning the custom publishing account as the advertiser-funded magazine haemorrhaged cash.
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
LONDON - The Co-operative Group has outlined a two-year marketing strategy following its merger with United Co-operatives in July.
LONDON - Bookstore chain Borders UK is aiming to boost customer visits through an online and offline direct campaign.
