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Selling with the enemy

20 Apr 2010 | by John Reynolds

LONDON - Brands that come up with strong advertising run the risk that rivals will benefit.

Twinings mounts direct campaign for holidays

10 Dec 2008 | by Gemma Charles

LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.

Carbon offsetting loyalty scheme hits out at new rival

27 Oct 2008 | by Joe Thomas

LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.

Broadcasters offer advertisers tailored incentives

07 Oct 2008 | by Alison Donnelly

LONDON - As the TV industry emerges from a catastrophic September, in which total ad revenue was down by 10%, according to agency estimates, commercial broad-casters are offering more incentives than ever to persuade new and lapsed advertisers to spend.

SMA hands direct account to Partners Andrews Aldridge

01 Oct 2008 | by Joe Thomas

LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its direct marketing account.

Channel 4 offers food ad subsidies

30 Sep 2008 | by Alison Donnelly

LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering to subsidise the making of ads that run on its channels.

Soil Association runs 'rejoin' push

30 Sep 2008 | by Jennifer Whitehead

LONDON - Campaigning environmental charity the Soil Association is launching a direct campaign to re-engage lapsed members.

Benecol appoints agency for CRM

16 Sep 2008 | by Ed Kemp

LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.

Sainsbury's to focus on in-store activity for Active Kids

09 Sep 2008 | by Ed Kemp

LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.

Top 10 tips to maximise the efficiency of marketing spend in a downturn

27 Aug 2008 | by Jane Simms

LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.

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