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LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.
LONDON - Car manufacturers in the UK are getting widely differing levels of value from their UK adspend, according to an industry report, with an overall average of £233 spent on advertising for each new car sold.
LONDON - Volkswagen has launched a direct mail push to promote the revival of its Scirocco model.
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having secured deals with automotive websites to join the platform and ad campaigns from several car manufacturers.
LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.
LONDON - Lexus, the Toyota-owned luxury car brand, has appointed Kitcatt Nohr Alexander Shaw to its direct and digital accounts.
LONDON - Land Rover is launching a campaign targeting 200,000 prospective customers with a questionnaire.
LONDON - Marketing professionals fear that consumer confidence in brands' ability to handle data could be damaged in the wake of a damning survey.
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