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ING hands job to Geronimo

11 Nov 2008 | by Alex Brownsell

LONDON - ING Direct has appointed Geronimo to handle its £4m direct account.

The week in Marketing: 28 October 2008

28 Oct 2008 | by Staff

LONDON A roundup of important stories from the world of marketing.

Swinton Insurance seeks direct agency

27 Oct 2008 | by Joe Thomas

LONDON - Swinton Insurance is searching for a direct marketing agency to handle its below-the-line account.

PayPal campaign helps users chase deadbeats

09 Oct 2008 | by Joe Thomas

LONDON - PayPal has launched a new tongue-in-cheek campaign to encourage customers to use its Person-to-Person Money Transfer Service.

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.

AXA kicks off hunt for direct agency

23 Sep 2008 | by Ed Kemp

LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response marketing.

PayPal launches debit card

01 Aug 2008 | by Alex Brownsell

LONDON - The eBay-owned online payment provider, PayPal, is expanding its offering with a pre-pay debit card, in partnership with Visa and Royal Bank of Scotland. The PayPal Top Up card, which costs £4.95 to activate, will be accepted at high-street stores and e-commerce sites displaying the Visa symbol.

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