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LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
LONDON - As the TV industry emerges from a catastrophic September, in which total ad revenue was down by 10%, according to agency estimates, commercial broad-casters are offering more incentives than ever to persuade new and lapsed advertisers to spend.
LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its direct marketing account.
LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering to subsidise the making of ads that run on its channels.
LONDON - Campaigning environmental charity the Soil Association is launching a direct campaign to re-engage lapsed members.
LONDON - Boots has narrowed down the search for a direct agency to handle its Advantage Card account to three following the removal of Rapier and Ogilvy from its earlier shortlist.
LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.
LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.
LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.
LONDON - Boots has shortlisted four agencies as part of the review process of its £45m media planning and buying account.
