Selling with the enemy
20 Apr 2010 | by John Reynolds
LONDON - Brands that come up with strong advertising run the risk that rivals will benefit.
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Contact Centre Leagues 2010
05 May 2010 | by Melanie May
Contact centres continue to be on the receiving end of bad press for failing to sort out customers' enquiries at the first time of asking. Melanie May investigates the ways outsourced centre providers are helping brands to prevent their customers from entering phone-based hell.
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.
Marketing's Sponsorship Agency League Tables 2008
12 Dec 2008 | by Staff
It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.
Marketing's Digital Agencies League Table 2008
12 Dec 2008 | by Staff
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising up 38% year on year to reach £2.8bn in 2007, according to the latest figures from the Internet Advertising Bureau (IAB). But the industry is not without its critics, who claim online investment must be...
Twinings mounts direct campaign for holidays
10 Dec 2008 | by Gemma Charles
LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.
St Dunstan's mounts direct mail campaign to help ex-Service people
28 Nov 2008 | by Joe Thomas
LONDON - St Dunstan's is launching a direct marketing campaign to highlight the charity, which helps ex-Service people with serious sight problems regain their independence.
Salvation Army bids to raise £2m
25 Nov 2008 | by Joe Thomas
LONDON - The Salvation Army has appointed media agency Mike Colling & Co (MC&C) to handle its Christmas donor- and fundraising drive as it seeks to raise more than £2m.
Philips uses direct media to aim sex toy at mature consumers
18 Nov 2008 | by Joe Thomas
LONDON - Stuck for the perfect Christmas gift? An intimate massager from Philips probably isn't the first idea that springs to mind.
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