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LONDON - Mattel has hired Dialogue to create and manage a loyalty marketing scheme for its Barbie brand, as it escalates its battle with rival doll brand Bratz.
LONDON - Sky has hired EHS Brann to handle its direct business, worth an estimated £30m, ahead of a series of customer-retention initiatives intended to help it reach its target of 10m subscribers by 2010.
LONDON - Glenfiddich has hired direct agency Claydon Heeley to its global CRM and promotions account.
LONDON - Macmillan Cancer Support is seeking a lead agency to consolidate its marketing communications arrangements.
More Th n will offer all customers the name of a personal customer manager with their email address and direct phone number. The initiative is in response to customer insight gained through extensive research and supports the company s strategy of putting the customer at the heart of its business....
LONDON - PC World has appointed Baber Smith as its direct agency as it seeks to improve the targeting of its consumer communications.
