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BELOW-THE-LINE: BRIEFS

25 Apr 1996

Double for Triangle

BELOW-THE-LINE: BRIEFS

11 Apr 1996

Direct approach

THIS WEEK: Norwich Union parts with CFM

04 Apr 1996 | by JAMES CURTIS

Just three months after its launch, Norwich Union Direct has fallen out with its below-the-line agency, City Financial Marketing.

BELOW-THE-LINE: Cadbury link is test of Street credibility

04 Apr 1996 | by HARRIET MARSH

The pounds 10m deal between Cadbury and Coronation Street signed last week represents not only the biggest broadcast sponsorship to date, but also the biggest test of an integrated sponsorship and below-the-line marketing package.

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