Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
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Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase Claydon Heeley.
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point