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LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch.
East Midlands Trains is to promote its improved rail services and latest timetable in a multichannel marketing campaign through M&C Saatchi and sister direct agency LIDA. The push will initially target existing customers.
LONDON - Budget airline Ryanair is rolling out a new branded prepaid card, entitling users up to four free flights with the carrier. It is claimed that this is the largest multi-brand prepaid programme ever launched in the UK.
LONDON - Travelodge has appointed Doner Cardwell Hawkins (DCH) to handle its online advertising and email marketing activity .
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
CrossCountry, the Arriva-owned train operator, has appointed software firm Honeycomb as its CRM partner. Honeycomb will be looking to target specific groups of customers with relevant offers.
