Digital & Direct: 02 boosts link to rugby team
25 Nov 2008
O2 is bolstering its association with the England rugby union team with an integrated campaign that allows its customers to test themselves against the sport's elite.
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Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Contact centre league table 2008
24 Nov 2008 | by Staff
Our annual contact centre league table ranks the top outsourced agencies by their turnover. It may not indicate which agencies are the best at customer service, but it certainly demonstrates which are the most successful.
LG agrees global deal with F1
24 Nov 2008 | by Fiona Ramsay
LONDON - LG has signed a global sponsorship deal with Bernie Ecclestone's F1
Contact Centre top tips for marketers
24 Nov 2008 | by Richard Abbott
LONDON - A septet of contact centre professionals give their advice on how to get the best out of outsourcing and reveal how their companies manage to act as direct extensions of a client's brand
Digital & Direct brief: Gotyourpricecheck to launch next month
18 Nov 2008
Gotyourpricecheck, an SMS price-comparison service for electrical goods, is launching next month. Consumers who text the word 'price', the make and model of an item and their location to 60706 will receive a text giving local store information and the best web price for the product.
O2 launches reward scheme for contract customers
31 Oct 2008 | by Fiona Ramsay
LONDON - Mobile operator O2 has launched a reward scheme for contract customers.
Direct choice: Orange
28 Oct 2008 | by Alan Curson, Creative director, The Communications Agency
Most of the direct mail that comes through my door goes straight in the bin, which is ironic considering how I make a living.
T-Mobile launches £6m Christmas campaign
22 Oct 2008 | by Fiona Ramsay
LONDON - T-Mobile is launching an ad campaign promoting its pay-as-you-go offering in the run-up to Christmas.
LG hires former Vodafone chief Chambers
02 Oct 2008 | by Fiona Ramsay
LONDON - Dominic Chambers, former head of UK brand and marketing at mobile operator Vodafone, has been appointed European marketing director at LG.
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