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LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Crystal-glass manufacturer Swarovski is to back its Crystallized - Swarovski Elements brand with a global web push.
Ernest Jones, the jeweller, is launching a 'Christmas gifts to fall in love with' promotion. The campaign, created by Haygarth, includes a 36-page in-store brochure, point-of-sale material and national press inserts.
LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
Villeroy & Boch, the ceramics brand, is planning a direct mail campaign emphasising its 260-year history. Entire has been handed the task of targeting affluent customers within a 30-minute drive of one of the brand's dealers' showrooms.
Oasis, the fashion brand, has redesigned its website. Story Worldwide, which developed the site, has streamlined the purchasing process and created visually distinct 'sub-brand boutiques' such as Belle by Oasis.
Dockers, the US men's clothing brand, has launched a European version of its website, designed by Duke UK.
Gap has moved its below-the-line account out of Craik Jones into Kitcatt Nohr Alexander Shaw without a pitch. The fashion retailer has initially hired the agency to work on a CRM project.
Rohan UK, the outdoor clothing brand, has appointed experiential agency BEcause to promote it at a series of county and outdoor shows this summer. The activity is intended to widen Rohan's appeal.
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