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The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.
LONDON - Heinz has parted company with its infant feeding marketing director Louise Pike.
LONDON - Boots has hired direct agency LIDA to its £15m Advantage Card account following a pitch.
LONDON - Whitbread Restaurants has appointed JWT Manchester to its £1m creative account, which includes its national restaurant portfolio, Beefeater, Table Table and Brewers Fayre.
LONDON - As the recession continues to bite, getting consumers to sample brands is top of the agenda, but is the focus on experiential overcomplicating the market ?
LONDON - Tesco is experimenting with a customer feedback scheme, called Every Comment Helps, in 100 of its stores until the end of November.
LONDON - Jamie Oliver is launching a homewares and garden product range called Jme, supported by a direct campaign.
LONDON - The Times is to combat declining circulation by giving away copies to customers of Waitrose delivery service Ocado.
LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
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