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East Midlands Trains has embarked on a campaign targeting business people in Sheffield, Nottingham, Leicester and the East Midlands who regularly travel to London. The work, created by LIDA, includes online ads, email and direct mail.
Iceland Foods has signed a partnership deal with Orion Children's Books to offer customers a free copy of Galaxy Award-winning title Horrid Henry & the Abominable Snowman. Cocktail Marketing brokered the deal, which promotes the Reading for Life campaign.
WRAP, the recycling advocacy organisation, has rolled out the latest tranche of its 'Love Food Hate Waste' campaign. The activity urges consumers to reduce the amount of food they throw away, and will run across press, radio, outdoor and online.
Burton's Foods has teamed up with World Wrestling Entertainment (WWE) to promote its Wagon Wheels brand.
This handout is shaped like a coffee mug with a cut-out showcasing a sample of instant coffee.
The National Skills Academy for sport and active leisure has hired direct agency Meteorite to handle an awareness-raising and recruitment campaign ahead of the 2012 Olympic Games.
There is a poster I remember from school that went along the lines of 'A child that lives with criticism learns to criticise; a child that is hit learns to hit ...' and so on.
Waitrose is running a campaign promoting its Easter offers. A mailer to customers, created by Kitcatt Nohr Alexander Shaw, includes tips from the retailer's executive chef, Neil Nugent, and offers a third off selected products.
Dollond & Aitchison (D&A), the high-street optician, has hired direct and digital agency Flourish to handle a series of acquisitions and marketing projects.
Communities and Local Government has hired Meteorite to help develop a national diversity and equality campaign for the fire and rescue services. The agency was appointed after a pitch against TMW, Tequila\ and Chemistry.
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