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CNBC Europe, the 24-hour business news channel, has put together a new marketing and public relations team, headed by newly appointed director of marketing, Jane Gash.
The ITC is banning television ads which use small print. Car, telecoms and airline ads, which use the text to explain special conditions will be the worst affected. BT attracted the most complaints last year by consumers claiming its discounts were not clear enough.
Infogrames Entertainment Group has snapped up the World Cup star, Brazilian striker Ronaldo, to front a new computer soccer series for PlayStation and N64 consoles.
Renault claims 5000 new Clios were sold within five days of its launch and that it has already broken its target to shift 40,000 within a year (Marketing, last week).
With Cannes approaching rapidly, the awards season is looming with all the inevitability of a British wipe-out at Wimbledon. Mix, therefore, has decided to get in first and award its own four plastic statuettes
A Renault spokesman said the company has received 5000 orders for its new Clio since its TV launch, through Publicis, during Coronation Street last Friday.
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