Rallying body in broadband drive
22 Dec 2004
The World Rally Championship (WRC) is to capitalise on the sport's popularity with a broadband subscription service called WRC+.
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Yahoo! European president Chappaz in shock departure
22 Dec 2004 | by Staff,
LONDON - Yahoo! Europe has been rocked by the departure of president Pierre Chappaz, who has quit after just two months in the role.
News brief: Ebookers signs up Brian Blessed
22 Dec 2004
Ebookers has signed up actor Brian Blessed as the voice of its first TV ads in a £6m branding drive. The 12-week 'Greatest show on earth' campaign breaks on Christmas Day.
Direct News brief: Fox's Biscuits creates Christmas online game
22 Dec 2004
Fox's Biscuits has created a Christmas online game to promote its Rocky brand to eight- to 11-year-olds. The snowboarding game, which is available at www.rockyr.co.uk, was created by digital agency DS Emotion.
Retail News: Hackett to flag up e-commerce
22 Dec 2004
Men's fashion retailer Hackett is to use a high-profile outdoor campaign featuring Rugby World Cup-winning hero Jonny Wilkinson to promote its e-commerce site.
Media News brief: Ofcom terminates Auctionworld's licence
22 Dec 2004
Ofcom has terminated Auctionworld's licence after the digital TV channel, which is in administration, failed to remedy serious breaches of the Ofcom Code. It has also failed to pay a £450,000 fine previously imposed by Ofcom.
Retail News brief: Interactive TV shopping up this Christmas
22 Dec 2004
Interactive TV shopping will be up 250% this Christmas, according to NOP research commissioned by anti-fraud specialist Retail Decisions. It has predicted a rise from 2% of total Christmas sales last year to 7% this year and expects jewellery to be the most popular choice, followed by CDs, flights and...
Direct News: AOL UK merges £6m account into Joshua
22 Dec 2004 | by Ben Bold
AOL UK has consolidated its £6m direct marketing business into integrated agency Joshua as it prepares to accelerate customer acquisition activity for its broadband and narrowband services.
Agency Republic named Marketing agency of the year
17 Dec 2004
A return to its full-service digital agency roots has placed Agency Republic at the head of the pack, writes Ben Carter .
Nintendo backs Game Boy DS with £10m promo drive
17 Dec 2004 | by Mark Sweney,
LONDON - Nintendo is to back the debut of handheld games console Game Boy DS with a major promotional push, in a bid to trump arch-rival Sony's introduction of its first handheld console, the PlayStation Portable.
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