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iCrossing founder integrates SEO and social media for PR platform

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company PitchEngine, have developed what they claim is the first platform to integrate social media and search engine optimization.

Digital Work: From brief to browser

A collection of digital case studies.

Andrew Walmsley on Digital: Why old and new don't mix

Industry figures agree the media agency business model is doomed, but the likely impact is unclear.

Andrew Walmsley on Digital: Media agency meltdown

The industry's business model is about to implode, and the agencies have only themselves to blame.

Marketing Digital Leagues 2008

Despite a difficult climate, digital marketing continues to record impressive growth as other media struggle, and agencies with broad skill bases and good ideas look set to prosper. By Becky Charles

Direct marketing leagues tables show industry convergence

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

Top 100 online advertisers

LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.

Marketing League Table: Digital leagues

This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...

Marketing League Tables: Digital - Digital leagues

Digital has recorded huge growth this year as agencies reap the rewards of the medium's elevated status.

2007 League table of top digital agencies

LONDON - For a detailed listing of these tables, see the 24 October edition of Marketing magazine.


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