Digital Work: From brief to browser
13 May 2010
A collection of digital case studies.
Click
to remove filters
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company PitchEngine, have developed what they claim is the first platform to integrate social media and search engine optimization.
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
The industry's business model is about to implode, and the agencies have only themselves to blame.
Despite a difficult climate, digital marketing continues to record impressive growth as other media struggle, and agencies with broad skill bases and good ideas look set to prosper. By Becky Charles
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...
Digital has recorded huge growth this year as agencies reap the rewards of the medium's elevated status.
LONDON - For a detailed listing of these tables, see the 24 October edition of Marketing magazine.