Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
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Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
Consumer data provider Kantar Worldpanel has released its first iPhone app, which provides the most recent grocery-share figures.
The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?
BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
French footballer Franck Ribery stars with Pink Panther in Nike viral
03 Dec 2008 | by Joe Thomas
LONDON - Nike has launched a new viral campaign which teams up with the Pink Panther and French football star Franck Ribery.
Digital & Direct: Swarovski in global activity
25 Nov 2008
Crystal-glass manufacturer Swarovski is to back its Crystallized - Swarovski Elements brand with a global web push.
LK Bennett website lets users buy clothing worn by catwalk models in video
21 Nov 2008 | by Fiona Ramsay
LONDON - LK Bennett has launched a new click-and-buy video function on its website, allowing consumers to buy the new autumn and winter collections of clothing from an online video.
Gossard starts selling entire range online
06 Nov 2008 | by Fiona Ramsay
LONDON - Underwear brand Gossard has launched a website with e-commerce capability, making the whole Gossard collection available online for the first time.
X Factor launches fashion microsite
27 Oct 2008 | by Fiona Ramsay
LONDON - ITV has launched a dedicated fashion and beauty microsite within The X Factor website in an attempt to generate new advertising sales targeted at the 16-34 audience.
Levi's changes digital strategy with new website
16 Oct 2008 | by Fiona Ramsay
LONDON - Clothing brand Levi's has revamped its digital strategy with the creation of two new websites promoting the company's European brand activity and the 501 product.
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