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Digital Report: Don't underestimate the super-affiliates

28 Apr 2010 | by Andrew McCormick

Finance and utility brands are more likely to benefit from price-comparison and voucher-code sites, but all advertisers should consider their potential

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Lloyds TSB in 2012 website

27 May 2009

Lloyds TSB is supporting its tier-one sponsorship of the London 2012 Olympic Games with a dedicated microsite.

Play.com launches credit card

27 May 2009

Play.com has launched a credit card, which includes a PlayPoints reward scheme. In a tie-up with banking partner MBNA, the Play.com card offers users two PlayPoints for every £1 spent on Play.com, and one for every £1 spent elsewhere. Points are redeemable against more than 8m products.

Norwich Union set to change website address

27 May 2009

Norwich Union, the UK's biggest insurer, is set to change its customer website address to Aviva.co.uk on 1 June. The switchover coincides with the insurance brand's name-change to Aviva. Digital agency Foolproof has conducted user research to help make the country sites locally relevant.

Brand in the news: Comparethemarket.com

28 Apr 2009 | by Richard Morris, Managing director, Identica

Who'd have thought it? It has taken an online financial and utility services aggregator to remind us all just what we're meant to be doing.

Digital choice: Comparethemarket.com

04 Feb 2009 | by Ben Mason, Head of digital communications, Cake

When running a campaign that puns your own brand (comparethemeerkat.com), you have to be confident that people will know what you're talking about.

Banking buddies? The limits of how far brands can tap into social networking

02 Dec 2008 | by Fiona Ramsay

LONDON - The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere. At online conferences, marketing experts regularly cite social networking as the best way for brands to tap into ready made online communities.

Visa digital campaign reassures Christmas shoppers about online payments

24 Nov 2008 | by Fiona Ramsay

LONDON - Visa Europe is launching a Christmas digital ad campaign to convince consumers that online payments are safe. Ads are appearing on online retail websites such as Kelkoo, Virgin and Pricerunner until the end of December.

First Direct uses social networking to make banking personal again

18 Nov 2008 | by Alex Brownsell

LONDON - Telephone and internet banking brand First Direct is launching an online social network to help generate a sense of community among its customers.

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