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Hotel company Ibis is planning an integrated push this autumn to drive leisure bookings during key seasons.
Poke's redesign for Manchester City's website has broken the mould and given the fans what they want: huge, beautiful header images give way to online video content shot by media partner Endemol Sport.
Phones4U is launching an online survey community, called the uBar, to engage with young consumers and learn what they want from a mobile retailer. It also hopes to create a testing environment for products and services.
The Blu-ray Disc Association has rolled out a series of online viral games to promote the benefits of the medium to the public. Digital agency TAMBA was appointed to create the collection, called 'Bluscape', which gives Blu-ray information and highlights upcoming product launches.
ITV could make as much as £34m from advertising on its itv.com website this year, according to media analysts Screen Digest. The site offers simulcasts and a catch-up service for the broadcaster's programmes.
Vinspired, a charity for volunteers, targeting 16- to 25-year-olds, is running an online campaign to find out young people's views on issues such as crime and education. The drive, by Sidekick Studios, will be supported by viral video, emails and postcards.
The Eden Project, the environmental education charity, is launching a website funded by the Department for Children, Schools and Families to encourage teenagers to pursue careers that have a positive impact on climate change. Story Worldwide has been appointed to design the site.
The Mushroom Bureau, the UK body responsible for promoting fresh cultivated mushrooms, is approaching digital agencies for its first integrated campaign to UK consumers. A shortlist is being finalised by the AAR, with a result expected next month.
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Faith is overhauling its website backed by a mobile marketing campaign. The shoe store will use SMS marketing to target its database of 50,000 customers to promote the site, which goes live this week, and push in-store products.
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