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Channel 4 plans 'brand overhaul' series for 2002

Channel 4 is to commission a series profiling brands that have undergone major repositioning or that need to change to boost their appeal to different customers. The series will feature companies such as Ryanair, the Metropolitan Police, Energis and Customs & Excise, and will be fronted...

NEWS IN BRIEF: Le Meridien hires Susan Clark

Le Meridien, the hotel chain, has hired Susan Clark as senior vice-president, marketing and sales. A former American Express marketer, Clark will oversee marketing activity globally and will report to Le Meridien chief executive Jurgen Bartels. She joins from The Phineus Company, a New York-based...

NEWS IN BRIEF: Thameslink poaches Peter Robinson

Thameslink has poached First Great Eastern Trains marketing chief Peter Robinson to fill the new position of commercial manager. First Great Eastern has not yet decided if Robinson will be replaced.

MEDIA: Turner links with Cartoon Network for hotel scheme

Turner Broadcasting System is to extend its CNN Hotel Partnership Programme to Cartoon Network to encourage more hotel groups to subscribe to the kids' channel. The Cartoon Network Partnership Programme is aimed at helping hotel chains across Europe increase their weekend and leisure business...

MEDIA BRIEFS: London Taxi Promotions targets tour operators

London Taxi Promotions, the taxi advertising contractor, is targeting tour operators, flight specialists, airlines and other travel organisations with a new 'Destinations Package' incorporating liveried cabs and branded receipts.

DIRECT BRIEFS: Air Miles launches two-for-one promotion

Air Miles is launching its first two-for-one promotion to boost take-up of flight tickets. The campaign, due to last until Christmas, offers customers buying a flight anywhere in Europe using Air Miles or part-miles/part-cash another ticket to the same destination for free. Air Miles collection...

OPINION: Profile - Spirit of adventure. Robin Wicks, Senior VP, marketing, sales and reservations, Six Continents

Robin Wicks could be just another upmarket business traveller gearing up for that day's board meeting by tucking into a power breakfast. Ensconced in the oak-panelled cafe of London's Churchill Intercontinental and clad in a finely tailored suit, you'd hardly figure him for an amateur pilot...


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