01 Nov 2001
Channel 4 is to commission a series profiling brands that have
undergone major repositioning or that need to change to boost their
appeal to different customers.
The series will feature companies such as Ryanair, the Metropolitan
Police, Energis and Customs & Excise, and will be fronted...
01 Nov 2001
Le Meridien, the hotel chain, has hired Susan Clark as senior
vice-president, marketing and sales. A former American Express marketer,
Clark will oversee marketing activity globally and will report to Le
Meridien chief executive Jurgen Bartels. She joins from The Phineus
Company, a New York-based...
01 Nov 2001
Thameslink has poached First Great Eastern Trains marketing chief
Peter Robinson to fill the new position of commercial manager. First
Great Eastern has not yet decided if Robinson will be replaced.
01 Nov 2001
Turner Broadcasting System is to extend its CNN Hotel Partnership
Programme to Cartoon Network to encourage more hotel groups to subscribe
to the kids' channel.
The Cartoon Network Partnership Programme is aimed at helping hotel
chains across Europe increase their weekend and leisure business...
01 Nov 2001
London Taxi Promotions, the taxi advertising contractor, is
targeting tour operators, flight specialists, airlines and other travel
organisations with a new 'Destinations Package' incorporating liveried
cabs and branded receipts.
01 Nov 2001
Air Miles is launching its first two-for-one promotion to boost
take-up of flight tickets. The campaign, due to last until Christmas,
offers customers buying a flight anywhere in Europe using Air Miles or
part-miles/part-cash another ticket to the same destination for free.
Air Miles collection...
01 Nov 2001
| by MATTHEW ARNOLD
Robin Wicks could be just another upmarket business traveller
gearing up for that day's board meeting by tucking into a power
breakfast. Ensconced in the oak-panelled cafe of London's Churchill
Intercontinental and clad in a finely tailored suit, you'd hardly figure
him for an amateur pilot...