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British Airways' marketing strategy of concentrating on 'premium' passengers has come under attack as figures out this week showed it was continuing to lose passengers to low-cost carriers such as Ryanair. BA reported a 73% fall in second-quarter operating profits and warned of a "significant...
Boeing has retained Foote Cone & Belding as its global agency following a four-month, pitch against J Walter Thompson and BBDO Worldwide. The aerospace giant is set to launch an international advertising campaign using the strapline 'Being there is everything'.
Thomas Cook, which last week cut 1500 jobs, is setting up its own TV channel in time for the peak holiday booking season in January. The move follows attempts by retailers Sainsbury's and Boots, which created separate TV brands Taste and Wellbeing respectively in joint ventures with Carlton...
Airtours has confirmed it will axe its retail brands Going Places, Travel World and Holidayworld in favour of MyTravel if a pilot programme trialling the brand is successful. Scheduled to run for six months from the start of 2002, the pilot will see Going Places shops in Bolton and Rochdale...
The travel and tourism industry is gearing up for a marketing blitz in a bid to get Britons travelling again. At its annual convention in Lisbon, the Association of British Travel Agents (ABTA) announced it was holding pitches for a 50,000 PR campaign. ABTA is also understood to...
Deckchair.com founder Sir Bob Geldof believes many travel dotcoms have overspent on marketing and predicted that the current economic downturn will lead to a wave of consolidation in the online travel industry. "We will have a much clearer picture by the end of next year," he told the...
The Tunisian National Tourist Office has re-appointed Dynamo to its 1.5m through-the-line account for the sixth year running. A consumer and trade campaign will break in the new year, involving poster and press ads, trade and consumer promotions and a major direct marketing push.
Bridge the World, the flights sales firm, is linking with tourist boards for a six-week press campaign promoting travel to Australia and Hong Kong. The campaign has the strapline, '100% peace of mind, travel guarantee'. It was designed by consultancy Tableau and aims to increase consumer confidence...
Short break specialist Center Parcs has parted company with its below-the-line agency, Euro RSCG Direct. Sources close to the company said the move was part of a cost-cutting drive and the brand could take some of its DM work in-house. Center Parcs sales and marketing director Jennie...
"So, how's business Bob?" asked the journalist chirpily. "Shite," replied the typically deadpan Sir Bob Geldof, founder and marketing director of online travel company Deckchair.com. While the former Boomtown Rat would never claim to speak for the travel industry, this response, during...
