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Digital Cinema Media replaces branding iron idents

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature clips from well-known films including Pirates of the Caribbean.

Innocent outlines 2009 marketing plans

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off in the New Year.

TUI unveils new positioning

LONDON - Travel business TUI is repositioning its Thomson and First Choice Holidays brands as it looks to encourage consumers to defy the downturn by booking a holiday for 2009.

Christian Aid hands ad account to Beattie McGuinness Bungay

LONDON - Christian Aid has appointed Beattie McGuinness Bungay to handle its advertising account.

Marketing's Market Research Agencies League Table 2008

Rather than suppliers of raw data, research agencies want to become long-term strategic advisors to brands. But, at the same time, they are under increasing pressure to supply insight that can be instantly injected into business plans. Our latest leagues show which agencies are best placed to succeed.

Marketing's Field Marketing Agencies League Table 2008

The traditional roles of field marketing agencies - product sampling and data-based merchandising - have evolved in recent times to embrace experiential and events activity. Now, some claim experiential agencies are moving into the territory occupied by sales promotion specialists.

Marketing's Sponsorship Agency League Tables 2008

It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.

Marketing's Digital Agencies League Table 2008

As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising up 38% year on year to reach £2.8bn in 2007, according to the latest figures from the Internet Advertising Bureau (IAB). But the industry is not without its critics, who claim online investment must be...

Wickes launches first TV ad campaign in 10 years

LONDON - Wickes, the DIY chain, is launching its first national TV ad campaign in almost ten years and plans to invest over £15m in advertising next year.

Channel 4 attacks BBC's plan to share iPlayer

LONDON - Channel 4 has slammed the BBC's announcement that content partnerships could deliver more than £120m by 2014 to PSB broadcasters as 'inaccurate'.

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