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Airtours' MyTravel rebranding project will be bigger and faster than previously anticipated, spanning its aircraft and cruise ships and stretching into new products such as clothing and luggage. At its annual results on Tuesday, Airtours confirmed that it would rebrand 1000 shops and 115...
Orient-Express, the luxury travel group, has created a web portal to bring together all its exclusive travel services under one banner for the first time. Orient-Express.com links through to microsites for the company's 27 hotels, six trains, two restaurants and one river cruise ship. The company...
Air France and the Orient Express are the latest brands to sign up to Buy and Fly!, the travel reward programme operated by Landround. Buy and Fly! was launched in May 2000, and features 17 of the world's airlines. Separately, Diner's Club has launched a promotional campaign through Buy and...
British European is launching a sub-brand called flybe offering discounts on the airline's routes from Belfast to London via a web site, flybe.com. The flybe brand could be extended to all routes if successful.
First Choice is to restructure its marketing team, resulting in a number of job losses. The tour operator is consolidating the marketing departments for its retail brands, plus its First Choice Holidays division and airline Air 2000, under UK and Ireland marketing director Mike Ryan....
The government is to begin talks with advertising agencies about a major marketing push for Travel Line, its flagship project designed to encourage people to make more use of public transport. COI Communications is co-ordinating the pitch process on behalf of the Department of Transport,...
The Turkish tourism ministry is planning a 2m advertising campaign for the UK next year to counteract an 18% drop in UK visitor numbers this year. The ministry is currently seeking an advertising agency to handle its business in the UK, France and Scandinavia, with a pitch to be held later...
Co-op Travel, part of United Norwest Co-op, is to launch Co-op Traveller, a customer magazine promoting destinations, which will be mailed to 30,000 'premier' customers in January. A further 70,000 will be distributed through Co-op Travel stores in Wales and Northwest England. Co-op Traveller...
American Airlines is postponing all marketing communications following the tragedy in Queens, New York, on Monday. A spokesman said the major confidence-boosting ad campaign it began in the US a month ago - 'American's Getting Back to Business' - has been put on hold. In Europe, a trade campaign...
Airtours has appointed Going Places incumbent Clear Marketing to handle a peak-season ad campaign for the company's retail brands following a pitch against ConnectPoint, which handles advertising for Airtours' holiday brands, and BDH/TBWA. Clear Marketing has also picked up another as-yet-undisclosed...
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