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The Football Association is to consider sponsorship for the new national stadium in a move that sports industry insiders say could be worth more than 15m a year. The FA and government are expected to announce today (Wednesday) that Wembley has been selected as the site for the stadium,...
Toyota is to raise the stakes in the mid-sized car market with a 9m campaign to rid its Corolla model of its reliable but dowdy image and relaunch it as the choice for 30-something consumers. The car manufacturer is to spend the money over three months on above-the-line ads. It aims to...
TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week. The UK's biggest holiday company has named Hugh Edwards as director of marketing as part of a restructuring that is designed to integrate...
Renault has struck a deal with Channel 4 to produce what it claims is the first "truly interactive" ad on British TV. Viewers will be able to interact with a Renault Clio commercial to order a test drive or brochure without leaving the channel they are watching. The car-maker will...
Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of...
Optical chain Specsavers is in talks about putting its name on the shirts of English football referees. The discussions follow the sport's governing body FIFA's decision to relax the rules on referee sponsorship. Specsavers, which has around 400 outlets around the UK, is talking to...
Mazda UK is investing 4m to reposition its marque to appeal to younger consumers with the help of a strapline imported from the US. The UK arm of the Ford-owned Japanese car-maker is splashing out on an above-the-line brand campaign through J Walter Thompson based on the successful US...
Global haircare giant Wella is to make its debut in Formula One sponsorship next year with a major deal to back the fledgling Toyota team. Wella, whose highest-profile UK sponsorship has been the association of its Shockwaves brand with US sitcom Friends on Channel 4, will use the tie-up...
The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement,...
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better...
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