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Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert consumers, who are spoilt for choice in the sector, into customers.

Alan Mitchell on Branding: Source of Apple's success

14 Apr 2010 | by Alan Mitchell

The company's reputation is driven by the interaction of factors that go far beyond branding alone.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

Mark Kleinman on marketing and the City: Pushing the envelope

24 Feb 2010 | by Mark Kleinman

Royal Mail has long been in choppy waters, and things are only going to get more turbulent this year.

O2 to roll out spin-off brand

29 Sep 2009 | by Staff

O2 is to roll out an online SIM-only brand later this year.

Motorola backs handset launch with YouTube campaign

07 Jul 2009

Motorola is backing the launch of its special-edition, moon-themed Aura handset with a YouTube campaign. It is launching the phone, loaded with NASA content, to mark the 40th anniversary of the first moon landing on 20 July 1969, when Motorola technology relayed sound and images of astronaut Neil Armstrong's...

TfL launches online departure boards

27 May 2009

Transport for London has launched online departure boards that show live travel information. They are accessible through a computer or mobile phone, and can be used to plan a journey on the Tube, DLR and River services.

T-Mobile hires Gopalan as chief marketing officer

21 Apr 2009 | by Ed Kemp

LONDON - T-Mobile has hired Srini Gopalan as chief marketing officer.

Samsung sponsors Heathrow charging units

15 Apr 2009

Samsung has signed a deal with BAA to sponsor charging units for mobile phones and laptops at Heathrow Airport.

Digital & Direct: Carter says Virgin Media's broadband not enough

03 Mar 2009

Stephen Carter, the government's communications minister, has insisted that Virgin Media's planned broadband roll-out will not create universal digital access in the UK.

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