Marketing Moments 2012: Obama secures historic second term
06 Dec 2012 | by Nicola Kemp
It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office
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Marketing Moments 2012: Kony redefines the power of the viral
06 Dec 2012 | by Nicola Kemp
The fastest-spreading viral video of all time gave marketers a taste of the power of social video
Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.
Rajar chief executive de la Bedoyere to join RSPCA
12 May 2010 | by Mark Banham
LONDON - Rajar chief executive Sally de la Bedoyere has been appointed director of income generation for the Royal Society for the Prevention of Cruelty to Animals.
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.
Rewriting the rules
27 Apr 2010 | by Gemma Charles
LONDON - Marketers in all sectors will be affected by draft guidelines on green ad claims.
Alan Mitchell on Branding: The information exchange
21 Apr 2010 | by Alan Mitchell
LONDON - Political parties are showing brands the way on handing consumers control of their personal data.
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