Opinion: The Marketing Society Forum
12 May 2010 | by Staff
Does the return of the Shake n' Vac campaign signal a lack of creativity?
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Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving.
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
Creativity in numbers
27 Apr 2010 | by David Tiltman
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
Every so often, a product revolutionises its category through innovative packaging. Marketers should therefore avoid an overemphasis on cost-cutting
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
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